How Much of Your Empathy Is Real—And How Much Is Engineered?
An interactive experiment exploring how framing turns ordinary stories into viral emotional events.
Every day, we encounter stories that move us—tales of abandoned animals, human triumph, or moral outrage. But how much of our emotional response is genuine, and how much is the result of deliberate narrative design?
This behavioral experiment reveals the psychological triggers embedded in viral content. You'll read the same story told three different ways, tracking how your empathy, sharing behavior, and emotional intensity shift based solely on how information is framed.
By the end, you'll see the invisible architecture of emotional manipulation—the specific techniques that turn ordinary events into viral phenomena.
Research Disclosure: This experiment analyzes how narrative framing influences emotional response and sharing behavior. You will evaluate the same factual story presented with different rhetorical techniques, then receive data-driven insights into your reactions. Your responses are anonymous.